Sophia integrated communication

I often address the brand development side of branding our businesses and leave the brand design content to the other amazing design bloggers out there, but when Connor came to me with this guest post idea, I loved it. Branding your business and designing your brand’s visual identity are two separate steps in your overall…

How to Optimize Your eCommerce Site For The Search Engines Did you know? Nearly 8 out of 10 Americans are now shopping online. About 79% of U.S. consumers find what they want and order them via the Internet. With these staggering statistics on how modern technology has now affected shoppers’ behavior, it’s not surprising…

How to interact with followers Like a Social media influencer

When social media networks like Myspace and Facebook first started gaining popularity, they were quickly dismissed by many as fads for teenagers with no value for most people. Of course, it’s easy to look back in hindsight, but even so, it seems unlikely that anybody could have predicted the power that social media influencers have….

Why Social Media is Good for Business

No matter what you are selling, no matter who you are selling to, you need a social media presence. Why? 1. Because your customers are online. And so are your competitors. Facebook now has 1.06 billion active users and more than 50 million pages. Twitter now has 500 million users. YouTube? 1 billion users and…

10 Surprisingly Simple Lessons That Will Make You A Better Digital Marketer1

lesson is one of many that I’ve applied to assist me in running more effective campaigns, provide more actionable and insightful reporting, build stronger relationships with clients, and develop more efficient processes. Here are the lessons I feel will provide real value and help you be a better digital marketer1. 1. SEO is far from…

6 Effective Ways To Deal With Social Media Overwhelm

I may sound a wee bit dystopian but the truth is – social media marketing is a tough nut to crack. If you have been trying to grab eyeballs for your business via social media platforms, you must be familiar with that sickening feeling of a blackout, when your mind is totally baffled with recurrent…

Ten People You Need To Have In Your Professional Network

In a career planning workshop for senior executives, all of whom were gainfully employed and not actively looking for a job, I still emphasized the importance of recruiter relationships. Recruiters offer a critical window into the market. Even when you’re not looking, you want to understand the level of interest in what you do (what…

5 Ways To Turn Your Mistake Into A Valuable Life Lesson

5 Ways To Turn Your Mistake Into A Valuable Life Lesson Self-discipline is like a muscle. Each time you delay gratification and make a healthy choice, you grow mentally stronger. Shutterstock Have you ever found yourself saying, “I’ll never do that again,” only to find yourself doing the exact same thing just a short…

Traffic Generation: 5 ways to get more traffic to your blog

Would you like to have more blog traffic, a bigger list and be able to sell more products and services? These are the same tactics I use on posts for my blog and my client’s blogs that help to generate over 7500 views per month… Here’s 5 ways to get more traffic to your blog: 1….

Do These 5 Emotionally Intelligent Things Within 5 Minutes Of Meeting Someone

Do These 5 Emotionally Intelligent Things Within 5 Minutes Of Meeting Someone Being instantly likable isn’t rocket science, but this checklist takes practice to master in the short space of a first impression. Do These 5 Emotionally Intelligent Things Within 5 Minutes Of Meeting Someone 4 MINUTE READ What’s the point of networking if not…